![]() ![]() ![]() The film was commissioned to showcase the expanded three-screen format. The technology was first unveiled at the Busan International Film Festival in South Korea two years ago for the premiere of a 30-minute spy thriller The X, directed by Kim Jee-woon. This is similar to a "horizontal" version of IMAX, but gives moviegoers a panoramic 270-degree view of the film. That was 30 percent higher than films screened in the traditional way.Īnother big draw has been the ScreenX technology, developed by CJ CGV. So far, there are nearly 200 4DX theaters globally in 34 countries and regions, but the figures are growing.īig-budget films such as Furious 7, Jurassic World, Avengers and Monkey King: Hero Is Back have been enhanced by the technology and attracted moviegoers in hordes.īy using the 4DX experience, Furious 7 attracted audiences numbering 170,000 in China and registered a seating rate of more than 45 percent. Wanda even has plans to expand into global markets by buying out theaters in the United States and Australia and turning them into 4DX cinemas. Most of the theaters are in large cities such as Beijing, Shanghai and Shenzhen. Another 20 are to open before the end of the year. There are even special effects such as rain to simulate what is happening on screen.Īlready, there are 38 4DX cinemas in China, which are part of chains run by Wanda, UME and CGV. The seats rock and roll during car chases and hazardous stunts. Costing up to 3.5 million yuan ($551,181), a 4DX-fitted cinema can offer the ultimate "watching experience". "The rapid development of Chinese cinemas has created fierce competition and special technology can help them better attract moviegoers," Victor Kim, chief executive officer of CJ CGV, said. The latest deal involves the Dalian Wanda Group and major cinema operator Dadi Digital that launched the first 4DX theater in Hangzhou, Zhejiang province, late last month. Rolling and rocking chairs, artificial rain and 270-degree high-definition screens are all part of a new cinema experience for Chinese moviegoers.Īs this new trend for "special effects theaters" takes off, South Korean entertainment company CJ CGV plans to expand its presence here after rolling out 4DX and ScreenX technology in the country. The theater was launched by the Dalian Wanda Group and the cinema operator Dadi Digital last month. “The feedback we are receiving from moviegoers has been enormously positive and as the only major exhibition partner where movie fans can enjoy these immersive experiences, we look forward to rapidly growing the number of 4DX and ScreenX locations at Regal in the years to come.Visitors at the first 4DX theater in Hangzhou, Zhejiang province. “We are truly excited to be expanding our partnership with CJ 4DPLEX in bringing more 4DX and ScreenX locations across the U.S,” said Ken Thewes, CMO at Regal. “As we grow across the U.S., we look forward to bringing more of these unparalleled cinematic experiences to new cities and audiences.” “We are thrilled in the expansion of 4DX and ScreenX across the U.S with Regal who have been a great partner to us in sharing common goals for innovation,” said JongRyul Kim, CEO of CJ 4DPLEX. Regal Kingstowne SCREENX (Alexandria, Va.).Regal Natomas SCREENX & RPX (Sacramento, Calif.).Regal Dole Cannery SCREENX, IMAX & RPX (Honolulu, Hawaii).Regal UA Denver Pavilions 4DX (Denver, Colo.).Regal Natomas 4DX, SCREENX & RPX (Sacramento, Calif.).Edwards Irvine Spectrum 4DX, SCREENX, IMAX, RPX & VIP (Irvine, Calif.).With the openings, the current count of Regal 4DX and ScreenX auditoriums will reach 21 and 20, respectively. LOS ANGELES, CA (July 26, 2019) - CJ 4DPLEX and Regal announced today the latest round in openings of three new 4DX screens and four new ScreenX screens set to open across multiple markets in the U.S by the end of July. ![]()
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